DynaVap creates revolutionary dry herb vaporizers engineered for flavor, efficiency, and durability—without batteries. With a cult-like following and rugged branding, they stood out in the market but struggled with basic marketing fundamentals like segmentation and lifecycle optimization.
Background
- All emails were going to the full list with no segmentation.
- Unsubscribes were high, and engagement was dropping.
- Creative didn’t match the brand’s rugged, refined image.
- Revenue from flows was underperforming industry benchmarks.
What We Did
We began by overhauling their email list structure—introducing segmentation by product interest, engagement level, and order history. We redesigned creative to better showcase the product’s unique features, integrating bold visuals and cleaner CTAs. On the backend, lifecycle automations were rebuilt to deliver relevant, personalized content from first touch to reactivation.
Outcomes
Our strategy reduced list fatigue and unsubscribes while dramatically improving campaign and flow performance. DynaVap’s email became a brand amplifier—more targeted, visually striking, and revenue-generating.
Success
DynaVap’s emails evolved from generic blasts to precision tools that enhanced every stage of the customer journey.
Increase in Flow Revenue
Increase in Campaign Revenue
List Growth
Reduction in Unsubscribes
DynaVap’s emails evolved from generic blasts to precision tools that enhanced every stage of the customer journey.
“They did a nice job learning our product. Thanks to Lilo Social’s efforts, we saw purchase percentage from email marketing increased by over 25%. The team was highly responsive and consistently met despite being behind with our assets. Lilo Social’s genuine care about our success was a hallmark of their work.”
What We’ve Created
