Lucyd Case Study | Lilo Social

Brand overview

Lucyd is a leader in wearable tech, delivering first-of-their-kind AI-powered smart eyewear. Their sleek, functional designs combine the latest in audio and vision technology, offering hands-free utility for a modern lifestyle. However, an overly aggressive email strategy had significantly eroded their list health, suppressing engagement and harming deliverability.

Services:

Email Marketing

SMS Marketing

List Growth

Deliverability Optimization

Background

Opportunities

Excessive sends had led to high spam and unsubscribe rates.
Email revenue and engagement metrics had plummeted.
Poor segmentation led to irrelevant content being delivered broadly.
Key seasonal moments like BFCM underperformed due to poor sender reputation.

What We Did

We started by scrubbing Lucyd’s list to preserve only the most engaged contacts. Then, we introduced a gradual re-engagement strategy designed to rebuild trust with ISPs and reestablish inbox placement. Engagement-based segmentation allowed us to tailor content and frequency to each subscriber cohort. Meanwhile, we redesigned their campaign calendar around value-driven content with refined targeting to minimize fatigue.

Outcomes

Lucyd quickly rebounded, with deliverability improving dramatically and key metrics reversing course. Unsubscribe rates dropped, open rates improved, and revenue began climbing steadily. By the time Black Friday arrived, Lucyd was positioned to capitalize, and they delivered record-breaking results.

Success

Lucyd went from inbox overload to strategic, high-converting communication that aligned perfectly with their premium product experience.

200%

Increase in Deliverability Score

48%

Increase in Attributed Klaviyo Revenue

Lucyd went from inbox overload to strategic, high-converting communication that aligned perfectly with their premium product experience.

What We’ve Created

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