alt-J

Building a first of its kind, fan-driven, Snapchat AR experience to support alt-J's new Relaxer album and tour.

Services Provided

3D Modeling, Augmented Reality, User Experience

Developing for AR

The World of Relaxer is based on an original PlayStation game that influenced the band's massively successful first album. To bring The World of Relaxer to the fan's world - we created a fully immersive Snapchat Lens experience. The room teased new music to be released, lyrical messages, and some hidden messages (only to be seen through a secret lens), and other easter eggs for their fanbase to digest. Watch the video below to see the lens.

Developing for AR

Enter the World of Relaxer

We worked with alt-J to maximize the experience exposure by creating a distribution plan for them. The lens was teased across their social accounts, leading fans to unlock the lens. The lens was strategically released around a big announcement that fans could only find out through the lens! Use the Snapcode to unlock the experience and enter The World of Relaxer for yourself!

Enter the World of Relaxer