American Heart Association

The American Heart Association holds an annual Heart Walk in Boston when thousands of supporters come together to raise money for a great cause. They were looking for a way to engage these supporters, and allow them to share the American Heart Association brand.

Services Provided

Creative Direction, Design, Geofilter

A Chance To Win

Geofilters were placed at three high traffic areas throughout the Heart Walk. Each design was made specifically for the location, and included heavy American Heart Association branding and messaging to be shared with friends. When a participant found all 3 Geofilters and used them on their My Story, they could come to a physical tent to enter for a chance to win baseball tickets.

A Chance To Win
Geofilters Designed With Heart

Geofilters Designed With Heart

We stayed close to the key messaging of the event to design geofilters that would spread the word and exponentially increased the amount of Snapchat users that would be exposed to the messaging of the event. The creatives also paid homage to the specific landmarks where they were run in order to fit the theme of the scavenger hunt and make each one exciting.