Harpoon Brewery

Lilo led an influencer campaign to build affinity with Harpoon Brewery and the city of Boston.

Services Provided

Art Direction, Community Management, Influencer Strategy, Production

A Brew For Any View

In a crowded space, Harpoon was looking for a way to stand out as one of Boston's favorite brews. With a beer hall and visitor center right in Boston, there was no better place to take hold. With so many iconic places to have a cold one, Lilo wanted to bring light to how well Harpoon paired with the city and to build on the idea that Harpoon is Boston's beer.

A Brew For Any View
Telling The Story

Telling The Story

We teamed up with Boston based influencers known for their cityscape work in order to show the brand in different lights around the city. When sourcing influencers we wanted to cover a wide canvas of culture, from outdoor adventures to eye-opening shots of Boston's iconic landmarks. This allowed the brand to learn about what topics and styles resonate with their target.