A Brew For Any View
In a crowded space, Harpoon was looking for a way to stand out as one of Boston's favorite brews. With a beer hall and visitor center right in Boston, there was no better place to take hold. With so many iconic places to have a cold one, Lilo wanted to bring light to how well Harpoon paired with the city and to build on the idea that Harpoon is Boston's beer.
Telling The Story
We teamed up with Boston based influencers known for their cityscape work in order to show the brand in different lights around the city. When sourcing influencers we wanted to cover a wide canvas of culture, from outdoor adventures to eye-opening shots of Boston's iconic landmarks. This allowed the brand to learn about what topics and styles resonate with their target.