Pioneering the Fan Experience on Social
With a focus on creating fan experiences, Live Nation needed to a way to engage fans across their social accounts when launching major tours. With millions of followers across their social channels, we were tasked to find a way to engage more than just core fans of a specific artist. We decided to hack Instagram Stories to create interactive content by using the taping functionality to let users create actions throughout each episode. After an Instagram Stories series is completed, we repurpose the content to make posts on Twitter Facebook, Instagram, and ads for each platform. We have helped launch tours for some of the most iconic artists including Justin Timberlake, Ozzy Osborne, Counting Crows, Maroon 5, Kevin Hart, and more!