A Snapchat Release
To launch the Red Pill Blues album, we launched a two month long campaign on the Maroon 5 Snapchat channel. The campaign featured interactive content to release the album cover, release the tour, and preview the album leading up to launch. The content was packed with games, behind the scenes footage, quizzes, and even a full album preview on a pseudo car radio. To top it all off, we had Adam Levine send a message to fans after releasing the album cover.
The release also featured a custom Snap Lens that was unlocked when fans listened to the single “What Lovers Do”. The Lens featured all of the Snap filters that were on the album cover and were interactive when users touched their face with the Lens applied.
#WAIT Instagram Grid
To build excitement for the second single off the album, we created a nine-tile grid for the Maroon 5 Instagram page. Each tile featured a different part of the #WAIT music video and had the corressponding lyrics above. The design was pulled from the single cover art, which is featured in the middle. The tile was designed for both their page, and the traditional Instagram feed.