Year of the Dog
Zo always wants to chat with new friends! For The Chinese New Year, she was feeling extra generous and was giving away Fitbits to a few of her lucky friends. Using some powerful dog influencers on Instagram we leveraged Instagram Stories' posts from dog influencers paired with a swipe up driving traffic to a mobile-friendly landing page. The landing page was built to tell more about how to enter and drive cross-platform traffic to Twitter. With a script written to take you from Instagram to Twitter, and a pre-written message that would be added to a Zo chat, all users needed to do was just hit send in order to start their conversation with Zo. From there, Zo would converse with friends and give them a link to enter the Red Envelope contest where they were given the chance to win a Fitbit.