The pilot season ran twice a week throughout the semester, with over 60 total episodes. Episodes were packed with the week’s top plays, interviews, stats, and interactive games. We leveraged campus influencers and existing social channels to own the campus.
Behind The Scenes
Snapchat only allows for direct upload, and third-party upload apps will get your account shut down. To push the content to the next level and include edited, animated, and scripted content, we created a proprietary Snapchat rig that allowed us to record and post any piece of content.