Under Armour

To release the new Curry 4’s, we created a fully immersive gaming experience and launched it on the NBA’s favorite Instagram account.

Services Provided

Development, Game Design, Illustration, User Experience

The Curry 4 More Challenge

We created The Curry 4 More Challenge entirely for Instagram Stories. The game featured all the colorways of the new release, including the ‘MORE RANGE’ shoe that was double the points. The game was designed to create a realistic shopping experience around the shoe in an innovative and creative way.

To launch the game, we partnered with NBA players’ favorite Instagram account, House of Highlights. The account is known for having the most engaged NBA crowd, with stars like Lebron James, Joel Embiid, and Boogie Cousins following the account, we knew the following would appreciate a special treat from the two time MVP.

The Curry 4 More Challenge
Measuring Success

Measuring Success

We wanted to push the limits of Instagram Stories, and see how long we could get fans to engage with a brand through a swipe up. Fans spent an average of 65 seconds playing the game, and 1 in every 3 fans went back and played again. We also had an email capture success rate of 65%.

29 Days

Total Engagement
Time

1M 5S

Average Time

Spent

66%

Email Capture
Rate