MOTW TourJUSTIN TIMBERLake

Launching the largest tour of the year

As one of the most iconic artists of a generation, we helped Justin Timberlake launch his Man Of The Woods tour through social.

Pioneering the Fan Experience on Social

With a focus on creating fan experiences, Justin Timberlake needed to a way to engage fans across social. With millions of followers across his social channels, we were tasked to find a way to engage more than just core fans.

Scaling content for multiple ad placements

We decided to hack Instagram Stories to create interactive content by using the taping functionality to let users create actions throughout each episode. After an Instagram Stories series is completed, we reformated the content to make ads for Twitter, Facebook, Instagram. With the goal to move tickets and stir up a buzz, there was no better way to build a fan experince.