5 DECADES OF OZZYOZZY OSBOURNE

Ozzy Through the Years

We showcased the music legend’s most iconic moments from throughout his prestigious music career in an interactive digital museum designed exclusively for social.

The Challenge

Just how does one capture the essence of Ozzy Osbourne’s illustrious music career in a single social media setting? We were challenged with crafting the greatest method of sharing key moments from throughout his career in a way that fans could interact with all over the world in order to build a buzz around Ozzy’s farewell tour.

Our Insight

With Ozzy originally making his musical debut back in 1967, it is no question that he has accumulated quite a few fans over the years. We knew we needed to create an experience that paid homage to his distinguished career while also satisfying the nostalgic feelings fans craved.

Our Approach

We pulled the top moments from 50 years worth of Ozzy content to create an interactive digital museum housed on Instagram Stories. With fans reliving his most iconic times through the sentimental digital experience, we were able to generate the ultimate buzz around the farewell tour.