We relived Ozzy’s most iconic releases, moments, photos, and videos through interactive content on Instagram Stories and traditional social placements.
We sorted through 50 years of Ozzy content to create a digital museum that fans could relieve the most iconic moments of his career. The nostalgia of the content made the tour a can’t miss event for his lifelong fans.
Ticket sales has long been a complex attribution nightmare. For The Prince of Darkness, we were able to attribute all ticket sales to each ad, specific audience, and channel that the ads came from.