The Curry 4 More CHALLENGEUnder Armour

An Interactive Drop for the Curry 4

To release the new Curry 4, we created a fully immersive mobile gaming experience and launched it on the NBA’s favorite Instagram account.

The Challenge

Steph is not the typical player and we knew his shoes release shouldn’t be either. The goal was to build awareness through an interactive experience tied to a giveaway of the shoes.

Building the buzz

The game was designed to create a shopping experience around the shoe in an innovative and creative way that created a way for customers to engage with the shoe.

To launch the game, we partnered with NBA players’ favorite Instagram account, House of Highlights. The account is known for having the most engaged NBA crowd, with stars like Lebron James, Joel Embiid, and Boogie Cousins following the account, we knew the following would appreciate a special treat from the two time MVP.

29 Days

Total Engagement Time

1M 5S

Average Time Spent

66%

Email Capture Rate