The Position
As a Growth Lead, you are the leader of a pod team of digital marketers and oversee Lilo Social clients. You will use your experience and ecommerce knowledge to drive for growth for our clients’ businesses through strategic planning and decision making. You will be clients strategic contact and decision maker for the account across the marketing funnel. In this role you are not afraid to get your hands dirty and are excited about the complexities of each business you work with. As a Growth lead, you love identifying solutions to growth problems and your pod team and clients will look to you to point them in the right direction.
Your main responsibility is to guide your clients to achieve their goals. You set the tone for your team and clients to drive urgency and thoughtful decisions to reach and maintain success across creative, media, CRO, and email/sms. As a Growth Lead, you have a love for serving the people around you (clients and your pod team). As a client facing member of Lilo Social, you will build deep relationships with your clients and have empathy for the struggles that come with building an ecommerce brand.
Responsibilities
- Preparation to bring insight and thoughtful recommendations to client meetings, team interactions, and individual work on a daily basis.
- On a daily basis you will track client pacing in relation to their growth targets and identifying areas for improvement.
- Clearly articulating and communicating account performance in relation to the client’s growth targets.
- Collaborating with your team and setting weekly objectives for each of your clients.
- Constant awareness of weekly objectives status and seeing projects through to completion.
- Anticipating client needs and proactively addressing issues and developing solutions.
- Deep analysis of client businesses in order to identify growth obstacles and clearly communicate monthly, quarterly and yearly growth targets.
- Prioritizing the development of your team and clients to foster lasting relationships for the continued growth of Lilo Social and our client businesses.
- Dialed in and focused on key aspects of growth including finance, marketing, and client service.
Required Skills
- Minimum 5+ years in an eCommerce growth marketing role.
- Experience developing a holistic eCommerce growth strategy through a deep understanding of organic and paid revenue sources.
- A proven track record for scaling direct-to-consumer eCommerce businesses.
- Experience managing advertising budgets on social media platforms in excess of $50,000 per month.
- Experience with email and SMS marketing.
- Experience managing Google advertising budgets preferred.
- Minimum 1-year experience managing a team or leading cross-functional projects.
- Agency experience and/or experience in a client-facing role preferred.
- Expert with Shopify, Facebook Ads, Google Analytics and Ads, Klaviyo, and TikTok.
- Skilled in Asana and Notion project management software, preferred.
- Proficient in data analytics tools (DataStudio/Supermetrics preferred).
- A love for problem solving (no matter how complex) until you’ve found one or many different potential solutions.
- High emotional intelligence includes a unique combination of humility (willing to do the dirty work), ambition (vision for what your future holds), and empathy (identifying and caring for teammates and clients driving forces).
- Ability to organize and work in a fast-paced environment in order to prioritize and manage multiple projects at once.
- A desire to take risks – but only after carefully examining the calculus and determining that your chosen course of action is most effective.
- Exceptional written and verbal communication skills.
Company Overview
Lilo Social is an ecommerce growth agency focused on full-funnel marketing delivering best-in-class paid media and creative services for a wide range of eCommerce brands focused on scaling. We work across the entire life-cycle of the customer journey covering content creation, ad production, paid media, conversion rate optimization, and email/sms marketing. Select clients include Cheribundi, NYC FC, BAUER, Spcy, Bear Mountain BBQ, and Toynk.
