Creative Strategist

The Position

The main focus of this role is to lead creative direction, outline storyboards, and write copy for paid social and other digital ad placements. In this role, you’ll be a part of a fast-growing team and help scale some of the most promising direct-to-consumer brands. The ideal candidate has a deep understanding of performance marketing for direct-to-consumer brands, how to structure a customer journey from awareness to purchase, and is looking to own responsibility for creative performance across clients that range from early-stage startups to growing brands.

Our number one focus is to drive growth and ROI for our clients. You will be expected to manage needs internally while providing insight and roadmaps for clients on where and how to scale through creative. You will use your experience to make decisions and make choices of risks worth testing in order to drive growth. You will be in charge of driving constant team and client communication to make sure that the account has a sense of urgency to find creative winners and scale budgets whenever possible.

Required Skills

• Experience working with and leading design teams from brief to creative execution
• Data oriented mind to understand how certain metrics impact performance and how to act upon data when things are and are not working
• Attention to detail to provide thorough briefs and rigid approval process before client reviews
• Deep understanding of a customer sales journey and how it relates to storytelling
• Expert copywriting skills and experience to deepen those stories and creatives
• Client facing experience is an added bonus

Responsibilities

• Creating informed briefs for the internal design team to execute on performance driven creative for paid social advertising
• Create performance roadmaps to drive a structured testing process to drive performance based on creative assets
• The creation of inspiration and competitor boards
• Build shot lists for upcoming brand shoots and influencer UGC content
• Find and manage content creator relationships
• Lead copy across paid ads for in ad and headline copy
• Outline landing pages and optimizations to improve conversion rates
• Proficient across the Adobe Suite of creative tools, Facebook Ads Manager, Google Suite of products, Asana, and Shopify
• Tracking performance metrics and key KPIs of each creative to understand what is working, improve, and report back to internal and external parties

Company overview

Lilo Social, a full-funnel digital growth agency that delivers best-in-class paid media and creative services for a wide range of eCommerce brands focused on scaling. We work across the entire life-cycle of the customer journey covering content creation, ad production, paid media, conversion rate optimization, and retention. Select clients include Cheribundi, NYC FC, BAUER, SpicyIce, Bear Mountain BBQ, and Liquid Rubber.