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Creative Strategist

Lilo Social is hiring a full-time creative strategist to lead creative direction and copy for paid social ad placements, email marketing, and landing page conversions.

Full-time

Remote

About the role

Lilo Social, a full-funnel digital growth agency, delivers best-in-class paid media and creative services for a wide range of eCommerce brands. We’re looking for a Creative Strategist with deep experience driving business growth for early-stage startups. In this role, you’ll be a part of a small but growing team and help scale some of the most promising direct to consumer brands.

The ideal candidate

The ideal candidate has a deep understanding of performance marketing for direct-to-consumer brands, how to structure a customer journey from awareness to purchase, and is looking to own responsibility for creative performance for multiple clients.

Required Skills

  • 3 years of experience working with eCommerce brands and paid social
  • Experience working with and leading design teams from brief to creative execution
  • Data oriented mind to understand how certain metrics impact performance and how to act upon data when things are and are not working
  • Attention to detail to provide thorough briefs and rigid approval process before client reviews
  • Deep understanding of a customer sales journey and how it relates to storytelling
  • Expert copywriting skills and experience to deepen those stories and creatives
  • Client facing experience is an added bonus

Responsibilities

  • Creating informed briefs for the internal design team to execute on performance driven creative for paid social advertising.
  • Create performance roadmaps to drive a structured testing process to drive performance based on creative assets.
  • Put together shot lists for upcoming brand shoots and influencer UGC.
  • Leading copy across paid ads, email, and blogs. Working with a team of writers for longer form content both internally and externally.
  • Proficient across the Adobe Suite of creative tools, Facebook Ads Manager, Google Suite of products, Asana, and Shopify.
  • Tracking performance metrics and key KPIs of each creative to understand what is working, improve, and report back to internal and external parties.

Company overview

Lilo is a performance marketing agency focused on direct to consumer brands. We’re a team of creators and innovators designing ads and content that moves the needle, and we’re constantly looking for talented people to help us grow.

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