Paid Search Media Buyer

The Position

The main focus of this role is to strategize, manage, and optimize our client’s Google Search Accounts. You’ll launch and manage campaigns, keep a close eye on budgets and bidding strategies, and conduct frequent A/B testing to gather data across ads and landing pages. The core focus is to scale accounts, with the focus on client ROAS goals.

Our number one focus is to drive growth and ROI for our clients. You will be expected to manage needs internally while providing insight and roadmaps for clients on where and how to scale. You will use your experience to make decisions and make choices of risks worth testing in order to drive growth. You will be in charge of driving constant team and client communication to make sure that the account has a sense of urgency to find winners and scale budgets whenever possible.

Required Skills

• Proven ability to plan, develop, execute, and optimize paid advertising campaigns for eCommerce brands across paid search (Google Ads Certified is a plus)
• A problem-solving approach to reach success in our client’s ad accounts by digging into the data and transforming that into actionable next steps
• A track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer brands

Responsibilities

• Quick and thoughtful execution of Google Ads by writing compelling copy, error-free building of ads, and troubleshooting account performance
• Strong understanding and ability to rapidly optimize Google Shopping campaigns
• Establishing and maintaining long-lasting relationships with our clients by bringing valuable insights into meetings about ad performance, creative tests, and ideas for new marketing angles
• Management of campaign budgets using a data-driven approach with a consumer-first focus
• Excellent communication skills and ability to collaborate effectively on a team
• An ability to self-manage, juggle multiple projects and execute based on priority
• Driven by details. You’re meticulous, thorough, and enjoy being precise

Company Overview

Lilo Social, a full-funnel digital growth agency that delivers best-in-class paid media and creative services for a wide range of eCommerce brands focused on scaling. We work across the entire life-cycle of the customer journey covering content creation, ad production, paid media, conversion rate optimization, and retention. Select clients include Cheribundi, NYC FC, BAUER, SpicyIce, Bear Mountain BBQ, and Liquid Rubber.