CRO Strategist Job | Lilo Social Careers
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CRO Strategist

The CRO Strategist will play a critical role in helping Lilo Social’s DTC brand partners convert more of their existing traffic into customers and long-term revenue. You will own the end-to-end conversion optimization process — from audit and hypothesis development to test execution and performance analysis — with a primary focus on Shopify storefronts and landing pages. This is a high-impact role where your work will directly influence top-line revenue for our client portfolio.

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About Lilo Social

Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle—from content creation and paid advertising to conversion rate optimization and retention marketing.

 

Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo’s 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.

What Success Looks Like

  • Consistent, measurable improvements in conversion rate, average order value, and revenue per session across your client portfolio
  • A structured, well-prioritized testing roadmap that generates actionable insights and scalable wins
  • Landing pages and on-site experiences that meaningfully outperform client baselines and industry benchmarks
  • Strong client satisfaction driven by clear communication of CRO strategy, test results, and next steps

Responsibilities

  • Develop and manage comprehensive CRO audit frameworks for Shopify storefronts, evaluating site structure, page layout, copy, UX, and checkout flow
  • Build, prioritize, and maintain structured A/B and multivariate testing roadmaps aligned to each client’s revenue goals and traffic volume
  • Design and implement landing page strategies for paid media campaigns, ensuring alignment between ad creative, messaging, and on-page experience
  • Analyze test results using statistical significance standards, synthesizing findings into clear insights and actionable recommendations for internal teams and clients
  • Collaborate with paid media, retention, and creative teams to ensure CRO initiatives align with broader full-funnel strategy
  • Own the execution of landing page builds and edits on Shopify, with support of a Shopify developer
  • Monitor and report on key CRO performance metrics including conversion rate, bounce rate, add-to-cart rate, checkout completion rate, and revenue per session
  • Identify friction points across the customer journey using tools such as Hotjar, Microsoft Clarity, or Lucky Orange, and translate qualitative insights into testable hypotheses
  • Stay current on CRO best practices, DTC trends, and platform updates to continuously sharpen Lilo’s optimization approach
  • Contribute to internal documentation and playbooks that build Lilo Social’s CRO capabilities over time

Requirements

  • 3+ years of hands-on experience in conversion rate optimization, with a strong emphasis on Shopify and DTC eCommerce
  • Demonstrated experience designing, executing, and analyzing A/B tests with measurable outcomes
  • Proficiency with A/B testing platforms such as Elevate and/or Intelligems
  • Hands-on experience building and editing landing pages within Shopify, including familiarity with page builder tools such as Replo
  • Experience with key Shopify apps for Upsells, Cross Sells, Popups, Subscription, and Loyalty
  • Strong analytical skills with the ability to interpret data from GA4, Triple Whale, or similar analytics platforms and translate findings into strategic recommendations
  • Solid understanding of direct response principles, UX best practices, and consumer psychology as they apply to eCommerce
  • Excellent written and verbal communication skills, with the ability to clearly present test findings and recommendations to clients and internal stakeholders
  • Ability to manage multiple client workstreams simultaneously in a fully remote, fast-paced agency environment

Nice to Have

  • Experience with heatmap and session recording tools such as Hotjar, Luckey Orange, or Microsoft Clarity
  • Familiarity with post-purchase survey tools such as KnoCommerce or Fairing to inform CRO strategy
  • Understanding of paid media funnel dynamics and how landing page strategy intersects with ad performance
  • Exposure to Klaviyo or SMS marketing flows and how email and on-site experiences can be aligned for conversion lift
  • Experience working within a DTC-focused agency environment

Compensation and Benefits

  • 401(k) Retirement Plan: Fully customizable 401(k) with up to 4% company match
  • Comprehensive Health Coverage: Fully-covered medical, dental, and vision insurance
  • Generous Time Off: Competitive PTO policy and paid holidays to maintain work-life balance
  • Wellness Benefits: Complimentary Headspace subscription and fitness stipend
  • Fully Remote: Work from anywhere with flexible hours and a distributed team culture
  • Technology Supplied: Equipped with the latest laptop and necessary tools for success
  • Professional Development: Opportunities for growth, training, and expanded responsibilities
  • Compensation: Competitive salary commensurate with experience.

Application Form

Reach out at hello@lilosocial.com

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Lilo Social is a great place to work if you’re looking for a collaborative and supportive team. Leadership fosters a culture of trust and autonomy, giving employees the space to own their work and make strategic decisions. While agency life can be fast-paced, Lilo Social respects work-life balance and ensures employees feel supported during time off. The variety of clients keeps the work dynamic and rewarding, making every day interesting.

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