Email Copywriter
We are seeking a talented Email Copywriter to craft compelling, conversion-focused email and SMS copy for our portfolio of direct-to-consumer brands. In this role, you will be responsible for writing high-performing subject lines, email body copy, and SMS messages that drive engagement, conversions, and customer lifetime value. Your words will directly impact revenue across our client portfolio, making this a highly visible and impactful position within our retention team.
About Lilo Social
Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle: from content creation and paid advertising to conversion rate optimization and retention marketing.
Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo’s 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.
What Success Looks Like
- Consistently high open rates, click-through rates, and conversion rates across your campaigns and flows
- Strong client satisfaction driven by on-brand, compelling copy that resonates with their audiences
- Revenue growth through strategic copy testing and optimization across email and SMS channels
- Efficient collaboration with designers and strategists that accelerates campaign velocity and quality
Responsibilities
- Write conversion-focused subject lines, preview text, and email body copy for promotional campaigns and automated flows
- Develop concise, action-oriented SMS copy that drives engagement within platform character constraints
- Create copy for lifecycle flows including welcome series, abandoned cart, browse abandonment, post-purchase, and winback sequences
- Collaborate with email designers to ensure seamless integration of copy and design elements
- Adapt your writing to match diverse brand voices while maintaining conversion-focused messaging principles
- Develop and maintain brand voice guidelines and messaging frameworks for client accounts
- Conduct A/B testing on subject lines, body copy, and calls-to-action to optimize performance
- Analyze campaign and flow performance data to identify opportunities and inform copy iterations
- Work closely with retention strategists to align copy with overall lifecycle marketing strategy
- Manage multiple client accounts simultaneously while meeting deadlines and maintaining quality standards
- Stay current on email marketing trends, copywriting best practices, and direct response principles
- Participate in client meetings to present copy concepts and discuss performance insights
Requirements
- 3+ years of professional copywriting experience with a focus on email marketing, preferably in DTC or ecommerce
- Portfolio demonstrating strong direct response email copy with proven conversion results
- Deep understanding of email marketing best practices including subject line optimization, personalization, and deliverability considerations
- Proven ability to write in multiple brand voices while maintaining conversion-focused messaging
- Data-driven approach to copywriting with experience analyzing performance metrics to inform iterations
- Strong understanding of customer lifecycle marketing and how copy supports each stage of the journey
- Excellent organizational skills with ability to manage multiple projects and deadlines simultaneously
- Fast turnaround capability without sacrificing quality or attention to detail
Nice to Have
- SMS marketing copywriting experience with platforms like Postscript or Attentive
- Landing page, website, or paid advertising copywriting experience
- Experience with A/B testing frameworks and statistical significance
- Familiarity with Klaviyo or other email service providers
- Understanding of email segmentation and personalization strategies
Compensation and Benefits
- 401(k) Retirement Plan: Fully customizable 401(k) with up to 4% company match
- Comprehensive Health Coverage: Fully-covered medical, dental, and vision insurance
- Generous Time Off: Competitive PTO policy and paid holidays to maintain work-life balance
- Wellness Benefits: Complimentary Headspace subscription and fitness stipend
- Fully Remote: Work from anywhere with flexible hours and a distributed team culture
- Technology Supplied: Equipped with the latest laptop and necessary tools for success
- Professional Development: Opportunities for growth, training, and expanded responsibilities
- Compensation: Competitive salary commensurate with experience.
Lilo Social is a great place to work if you’re looking for a collaborative and supportive team. Leadership fosters a culture of trust and autonomy, giving employees the space to own their work and make strategic decisions. While agency life can be fast-paced, Lilo Social respects work-life balance and ensures employees feel supported during time off. The variety of clients keeps the work dynamic and rewarding, making every day interesting.