True Botanicals is a clean beauty pioneer offering luxurious skincare powered by nature and backed by clinical results. Their brand is synonymous with sustainability, ingredient integrity, and female empowerment. As they scaled, they needed a growth partner to diversify creative, scale new customer acquisition, and enhance owned channel performance.
Background
- Click-based attribution wasn’t revealing true marketing performance.
- Creative lacked variety, limiting scalability on paid channels.
- Retention campaigns and automations were underdeveloped.
- Email/SMS weren’t deeply connected to broader campaign strategy.
What We Did
We overhauled True Botanicals’ full-funnel approach. On paid, we doubled creative output and introduced testing frameworks that allowed for real-time optimization. Our creative strategy evolved into a playbook—built around personas, product USPs, and evergreen/adaptive themes. Meanwhile, we scaled the retention ecosystem through Klaviyo, linking email/SMS campaigns to product launches, educational content, and loyalty-driving initiatives.
Outcomes
With creative diversification and data-backed funnel mapping, True Botanicals saw rapid, sustainable growth. New customer sales rose sharply, creative fatigue dropped, and retention metrics improved dramatically.
Success
By combining strategy with storytelling, True Botanicals achieved measurable growth without sacrificing brand ethos.
Increase in New Customer Sales
Increase in Active Creative in Meta
By combining strategy with storytelling, True Botanicals achieved measurable growth without sacrificing brand ethos.
“Lilo Social has delivered excellent performance marketing services, increasing efficiency and performance. The team is responsive, timely, and helpful. The team goes above and beyond to provide quality work and meet the client’s expectations. The team’s polished expertise is also impressive.”
What We’ve Created
