Bauer Case Study | Lilo Social

Brand overview

BAUER is one of the most iconic names in hockey equipment, but their move into eCommerce and lifestyle products required a complete shift in digital strategy. With multiple product lines and a passionate customer base, they needed a performance system to support DTC sales and brand expansion.

Services:

Paid Media Strategy

Creative Production

Funnel Strategy & Optimization

Background

Opportunities for Growth

Launching eCommerce meant building a new revenue engine from scratch.
Needed to support product diversification into apparel and off-ice gear.
Limited creative built specifically for DTC formats.
Audience segments outside core hockey players were underdeveloped.

What We Did

We helped BAUER develop a DTC media strategy tailored to category-specific audiences, with tailored messaging and product positioning. Our creative team produced high-performance assets that emphasized both heritage and innovation—bridging athlete credibility with lifestyle appeal. Each stage of the funnel was reworked to maximize AOV, LTV, and conversion across product categories.

Outcomes

The new strategy allowed BAUER to expand confidently into new DTC territory, increase average order value, and attract new customer segments beyond their legacy base.

We can expect the same high standard and excellent quality of work from anyone on the team.

“They’ve always exceeded our standards.The team at Lilo Social came up with unique ideas that impressed us and drove growth. They’re innovative, out of the box thinkers who deliver cutting edge solutions that are unlike anything else on the market. We can always expect a communicative and passionate team.”

Ricky Hildebrand

Sr. Manager, Digital & Social Marketing

What We’ve Created

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