Her Juice Bar Case Study

Brand overview

Her Juice Bar is a wellness-driven, feminine care brand specializing in supplements and cleansing products for women’s sexual health. The brand had highly effective products but was underleveraging email as a revenue channel.

Services:

Email & SMS Marketing

Segmentation Strategy

List Growth

A/B Testing & Optimization

Direct Mail

Deliverability Optimization

Background

Opportunities for Growth

Open and click rates were flat, limiting revenue potential.
Email creative lacked excitement and call-to-action clarity.
Underutilized list segmentation and behavioral data.
Black Friday/Cyber Monday left revenue on the table.

What We Did

We started by digging into historical performance to identify missed opportunities. Using that insight, we developed a complete funnel overhaul: new lifecycle flows, behavior-driven campaign segmentation, and fresh creative aligned to key brand themes. Testing became central—subject lines, creative, timing, and offer formats were all iterated for peak performance.

Outcomes

The new strategy paid off fast. Every major email metric improved, from revenue per email to click-through rate. Strategic timing and better segmentation meant BFCM campaigns crushed prior records.

Success

Her Juice Bar unlocked sustainable, high-converting email marketing with a smarter, more creative-first approach.

290%

Increase in Revenue per Email Recipient

330%

Increase in Order Rate

310%

Increase in Click-Through Rate

30%

Increase in List Growth

Her Juice Bar unlocked sustainable, high-converting email marketing with a smarter, more creative-first approach.

What We’ve Created

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