Humantra Case Study | Lilo Social

Brand overview

Humantra is a science-backed hydration brand rooted in clean, functional wellness. With a bold mission to bring smarter hydration solutions to everyday consumers, they began expanding rapidly from Dubai into new global markets like the UK. Their direct-to-consumer model required a growth engine that could keep pace with rising demand and a growing subscriber base.

Services:

Paid Media

Creative Strategy

UGC Content

Landing Page Optimization

Email & SMS Marketing

Retention Lifecycle Strategy

Background

Opportunities for Growth

Launching on paid media and developing a creative pipeline
Expanding into new markets demanded tailored, local funnel strategies.
Rapid subscription growth lacked lifecycle support and post-purchase nurturing.
Retention systems (email/SMS) were non-existent and had to be built from scratch.

What We Did

Lilo Social implemented a fully integrated full-funnel growth strategy. On the acquisition side, we streamlined creative testing and scaled high-performing ads across Meta and Google. Simultaneously, we launched Humantra’s email and SMS program from the ground up—developing lifecycle automations that welcomed, educated, and retained customers across multiple markets. Each element—from creative to copy to timing—was tailored to support subscription growth and market entry velocity.

Outcomes

The synergy between acquisition and retention led to full-funnel alignment. Humantra saw accelerated growth in both new and repeat customers, while owned channels quickly became a major source of revenue. With every touchpoint optimized and measurable, the brand was ready to dominate new markets with confidence.

Success

By aligning creative, performance, and retention under one growth strategy, Humantra turned expansion into domination.

140+

Active Ads on Meta

500%

Increase in New Customer Growth

30%

Increase in Email Revenue Year Over Year

By aligning creative, performance, and retention under one growth strategy, Humantra turned expansion into domination.

We can expect the same high standard and excellent quality of work from anyone on the team.

“Lilo has added a whole new dimension of growth to our business. Our business grew by 100% in the first month of the engagement, and that trend has continued since. Lilo Social excels at project management; they’re responsive and always looking to optimize their performance. Their investment in the project and their teamwork approach stand out.”

Charles Wright

Founder, Humantra

What We’ve Created

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