Full-Funnel Growth

True Botanicals
True Botanicals is a clean beauty pioneer offering luxurious skincare powered by nature and backed by clinical results. Their brand is synonymous with sustainability, ingredient integrity, and female empowerment. As they scaled, they needed a growth partner to diversify creative, scale new customer acquisition, and enhance owned channel performance.

Humantra
Humantra is a science-backed hydration brand rooted in clean, functional wellness. With a bold mission to bring smarter hydration solutions to everyday consumers, they began expanding rapidly from Dubai into new global markets like the UK. Their direct-to-consumer model required a growth engine that could keep pace with rising demand and a growing subscriber base.

Cheribundi
Cheribundi is the authority in tart cherry-based recovery, trusted by over 400 professional and collegiate sports teams. As they expanded their DTC focus, they needed to revamp brand positioning, scale paid efficiently, and develop a comprehensive retention strategy to turn buyers into lifelong advocates.

Half Magic Beauty
Born from the world of boundary-pushing TV and makeup artistry, Half Magic Beauty delivers bold, expressive products that empower self-expression. With a Gen Z-heavy audience and buzz-worthy brand equity, they needed infrastructure to transform creative ambition into scalable performance.
Retention

SEEQ
SEEQ is redefining the protein supplement industry with a breakthrough product: clear, fruity protein drinks that feel more like a refreshing beverage than a traditional protein shake. Known for their vibrant branding and loyal fan base, SEEQ captured attention quickly in the fitness and wellness space. However, their retention marketing didn’t match the energy of their product, leaving room for significant improvement.

Her Juice Bar
Her Juice Bar is a wellness-driven, feminine care brand specializing in supplements and cleansing products for women’s sexual health. The brand had highly effective products but was underleveraging email as a revenue channel.

LC
LC Official is a luxury lifestyle and wellness brand specializing in high-performance, fashion-forward apparel for women. LC has built a strong regional presence and a rapidly growing customer base. Despite strong top-of-funnel performance, their email marketing was underutilized as a conversion tool.

Lucyd
Lucyd is a leader in wearable tech, delivering first-of-their-kind AI-powered smart eyewear. Their sleek, functional designs combine the latest in audio and vision technology, offering hands-free utility for a modern lifestyle. However, an overly aggressive email strategy had significantly eroded their list health, suppressing engagement and harming deliverability.

DynaVap
DynaVap creates revolutionary dry herb vaporizers engineered for flavor, efficiency, and durability—without batteries. With a cult-like following and rugged branding, they stood out in the market but struggled with basic marketing fundamentals like segmentation and lifecycle optimization.