LC Case Study | Lilo Social

Brand overview

LC Official is a luxury lifestyle and wellness brand specializing in high-performance, fashion-forward apparel for women. LC has built a strong regional presence and a rapidly growing customer base. Despite strong top-of-funnel performance, their email marketing was underutilized as a conversion tool.

Services:

Email Marketing

Segmentation & Personalization

List Growth

User-Generated Content Integration

VIP & Promotional Strategy

Deliverability Optimization

Background

Opportunities

Strong engagement but low conversion rates on email.
No dynamic content or personalization in campaigns.
Missed opportunity to target top-spenders and returning buyers.
High-value customers weren’t nurtured with exclusive offers or tailored content.

What We Did

We redesigned LC’s email strategy from the ground up, beginning with hyper-segmentation to isolate audiences based on purchase behavior, engagement levels, and product affinity. We layered in dynamic content blocks and personalized product recommendations, improving relevance across all sends. User-generated content was introduced to increase authenticity, and a VIP tier strategy was implemented to improve LTV among power shoppers.

Outcomes

These efforts unlocked significant growth in both engagement and revenue. Campaigns became conversion engines, lifecycle flows captured more opportunities, and the brand saw increased ROI on their owned channels. The success led LC to scale up operations, including launching multi-country sites to meet growing demand.

Success

By making their email program as premium and personalized as their products, LC Official transformed retention into one of their most powerful growth levers.

70%

Increase in Klaviyo-Attributed Revenue

131%

Increase in Click-Through Rate

58%

Increase in Placed Order Rate

20%

Increase in Open Rates

By making their email program as premium and personalized as their products, LC Official transformed retention into one of their most powerful growth levers.

We can expect the same high standard and excellent quality of work from anyone on the team.

“They’re genuinely committed to growth. Lilo Social is very strategic about ensuring a return on everything they spend. Thanks to Lilo Social’s efforts, we have seen a decrease in customer acquisition cost and maintained a steady ROI of 200%. The team stands out for their commitment, openness, and transparency. Moreover, they act as a true partner and manage the project seamlessly using Slack and Notion.”

Yasmina Mokraoui

Managing Director

What We’ve Created

Explore More

View our case studies

Bauer

BAUER is one of the most iconic names in hockey equipment, but their move into eCommerce and lifestyle products required a complete shift in digital strategy. With multiple product lines and a passionate customer base, they needed a performance system to support DTC sales and brand expansion.

Cheribundi

Cheribundi is the authority in tart cherry-based recovery, trusted by over 400 professional and collegiate sports teams. As they expanded their DTC focus, they needed to revamp brand positioning, scale paid efficiently, and develop a comprehensive retention strategy to turn buyers into lifelong advocates.

DynaVap

DynaVap creates revolutionary dry herb vaporizers engineered for flavor, efficiency, and durability—without batteries. With a cult-like following and rugged branding, they stood out in the market but struggled with basic marketing fundamentals like segmentation and lifecycle optimization.

Half Magic Beauty

Born from the world of boundary-pushing TV and makeup artistry, Half Magic Beauty delivers bold, expressive products that empower self-expression. With a Gen Z-heavy audience and buzz-worthy brand equity, they needed infrastructure to transform creative ambition into scalable performance.

Her Juice Bar

Her Juice Bar is a wellness-driven, feminine care brand specializing in supplements and cleansing products for women’s sexual health. The brand had highly effective products but was underleveraging email as a revenue channel.

Humantra

Humantra is a science-backed hydration brand rooted in clean, functional wellness. With a bold mission to bring smarter hydration solutions to everyday consumers, they began expanding rapidly from Dubai into new global markets like the UK. Their direct-to-consumer model required a growth engine that could keep pace with rising demand and a growing subscriber base.

Lucyd

Lucyd is a leader in wearable tech, delivering first-of-their-kind AI-powered smart eyewear. Their sleek, functional designs combine the latest in audio and vision technology, offering hands-free utility for a modern lifestyle. However, an overly aggressive email strategy had significantly eroded their list health, suppressing engagement and harming deliverability.

SEEQ

SEEQ is redefining the protein supplement industry with a breakthrough product: clear, fruity protein drinks that feel more like a refreshing beverage than a traditional protein shake. Known for their vibrant branding and loyal fan base, SEEQ captured attention quickly in the fitness and wellness space. However, their retention marketing didn’t match the energy of their product, leaving room for significant improvement.

True Botanicals

True Botanicals is a clean beauty pioneer offering luxurious skincare powered by nature and backed by clinical results. Their brand is synonymous with sustainability, ingredient integrity, and female empowerment. As they scaled, they needed a growth partner to diversify creative, scale new customer acquisition, and enhance owned channel performance.