Newton Golf had a clear vision; bring a fresh, premium feel to the world of performance-driven golf apparel. But to scale effectively, they needed to sharpen their creative edge, streamline their brand identity, and build a more professional, cohesive look across every touchpoint. That’s where Lilo came in. We executed a full-funnel refresh paired with a creative overhaul. From reimagining paid social creative to refreshing their email designs, every move was grounded in a strategy to attract, convert, and retain golfers.
Background
- Needed a clearer, more memorable brand identity that emphasized Newton Golf’s unique positioning
- Required targeted landing pages to increase website conversion rates and customer clarity.
- Needed structured A/B testing in email flows and campaigns to refine messaging, boost engagement, and improve retention.
What We Did
On paid, we amped up creative velocity; mapping assets to specific golfer personas and highlighting unique product performance features. By marrying data-backed campaign testing with a premium creative approach, we drove significant growth in new customers while lowering acquisition costs. On email, we conducted multiple AB tests in email flows and campaigns to identify which messaging, creative, and offers most effectively drove engagement, conversions, and repeat purchases.
Outcomes
We developed a scalable, professional brand presence that reflects Newton Golf’s innovation-driven ethos, both on and off the course. This included cohesive visual identity, elevated product storytelling, and conversion-optimized experiences. By aligning the brand’s aesthetic and messaging, we created a more credible and aspirational customer journey. The result was increased trust, higher engagement, stronger conversion rates, more online orders, and a measurable lift in gross sales.
Success
Newton Golf didn’t just win customers, it built a brand that plays to win.
Increase in gross sales
Increase in online orders
Increase in conversion rate
Newton Golf didn’t just win customers, it built a brand that plays to win.
What We’ve Created