SEEQ is redefining the protein supplement industry with a breakthrough product: clear, fruity protein drinks that feel more like a refreshing beverage than a traditional protein shake. Known for their vibrant branding and loyal fan base, SEEQ captured attention quickly in the fitness and wellness space. However, their retention marketing didn’t match the energy of their product, leaving room for significant improvement.
Background
- Open rates were declining, and email engagement was lackluster.
- An outdated campaign strategy led to high spam complaints.
- Email, SMS, and push notifications were not working together cohesively.
- Subscription growth was rising without supporting lifecycle flows.
What We Did
We executed a full-scale transformation of SEEQ’s retention marketing. Our team redesigned every core email flow—welcome series, post-purchase, winback, and abandon cart and more —tailoring each for maximum impact. We also introduced a dynamic campaign strategy that prioritized segmentation and behavioral triggers over batch-and-blast methods. SMS and push notifications were personalized, visually consistent with the brand, and timed to support high-conversion touchpoints. The end result was a seamless omnichannel experience that reflected the excitement and boldness of the SEEQ brand.
Outcomes
The new retention infrastructure quickly delivered results. Open and click rates rebounded, campaign revenue soared, and opt-in rates hit all-time highs. With a fully connected strategy across email, SMS, and push, SEEQ saw engagement and loyalty skyrocket—transforming their owned channels into a primary revenue engine.
Success
This was more than a growth campaign—it was a complete evolution of SEEQ’s customer communication strategy.
Increase in Attributed Email Revenue
Increase in Flow Revenue
Increase in Campaign Revenue
Increase in SMS Revenue
This was more than a growth campaign—it was a complete evolution of SEEQ’s customer communication strategy.
“Lilo Social’s ability to craft strategies that were not only tailored to our brand voice but also heavily informed by data stood out. Their approach blended creativity with analytics, ensuring that every decision was supported by measurable insights. They demonstrated a forward-thinking mindset by regularly introducing fresh ideas and innovative approaches. Their deep understanding of our audience and focus on delivering personalized, relevant messaging across channels was exceptional. This led to a noticeable improvement in engagement metrics and customer satisfaction.”
What We’ve Created
