Cheribundi is the authority in tart cherry-based recovery, trusted by over 400 professional and collegiate sports teams. As they expanded their DTC focus, they needed to revamp brand positioning, scale paid efficiently, and develop a comprehensive retention strategy to turn buyers into lifelong advocates.
Background
- Brand message needed refinement to connect beyond elite athletes.
- CAC was inconsistent and unsustainable at scale.
- Owned channels underperformed and weren’t integrated with performance efforts.
- Needed creative diversity to support growth across product lines.
- Email automation didn’t align with lifecycle strategy
- Campaign strategy and segmentation was not existent
What We Did
We helped reposition Cheribundi with messaging that married performance with wellness and recovery for everyday consumers. Our creative approach focused on product benefits, use cases, and social proof. On the retention side, we launched a full lifecycle in Klaviyo—targeting first-time buyers, subscription opt-ins, and lapsed customers with high-impact flows.
Outcomes
Our work helped reduce CAC while increasing subscriber growth and retention rates. Cheribundi built a stronger base of loyalists and scaled efficiently across both top and bottom funnel channels.
Success
We brought cohesion, clarity, and performance to a legacy brand preparing for its next chapter.
Increase in Total Revenue Year over Year
Increase in New Customer ROAS
Increase in New Customer Sales
We brought cohesion, clarity, and performance to a legacy brand preparing for its next chapter.
“They consistently go above and beyond. Since starting with the Lilo Social team they helped us achieve our highest direct-to-customer sales. Lilo has an effective workflow which stems from their genuine interest in the overall success of the brand.”
What We’ve Created
